Evaluation of behavioral Change Communication on Water, Sanitation, and Hygiene

SCOPE (Finland), in collaboration with Jhpiego India, is implementing BCC intervention on WASH and healthy behaviors at Health and Wellness Centers (HWCs) and among communities in Nagaland, Chhattisgarh, and Jharkhand. The intervention focuses on five key behaviors:

  • Hand hygiene
  • Sanitation and use of toilets
  • Safe water practices
  • Menstrual health and hygiene
  • Infection prevention and control


  • ITo assess change in knowledge and attitudes related to WASH and healthy practices at HWCs – among healthcare workers and community members.
  • To assess the reach and recall of key messages of the BCC campaign
  • A secondary objective would be to understand any change in WASH practices at the HWCs and among community members.

Approach and methodology

The evaluation uses a pre-post design, with quantitative methods to assess the change in knowledge, attitudes, and practices associated with WASH; and to assess the reach and recall of key messages part of the BCC campaign. The baseline assessment was done between August – October 2022, to assess and establish the current levels of knowledge, attitudes, and practices among community members and CHOs on WASH and healthy practices at the HWCs, prior to the intervention.


The project is still in progress.


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