Client: Population Foundation of India
Location:Online

Background Context:
In recent years, India has witnessed significant growth in internet access, with over 50% of the populace having access, according to a joint report by the Internet and Mobile Association of India (IMAI) and KANTAR (2022). Despite the benefits of the Internet, such as improving access and reaching the last mile, its proliferation poses challenges such as electronic duality, information asymmetry, and fragmented personal self, among others. Adolescents, constituting 5% of Indian Facebook users, are vulnerable to online abuse. Interpol reported 2.4 million instances of online child sexual abuse and exploitation (OCSEA) in India from 2017 to 2020. In response to the growing cases of OCSEA, the Population Foundation of India created SnehAI, an Artificial Intelligence (AI)-driven chatbot on Facebook Messenger and WhatsApp. SnehAI engages adolescents on internet safety, sexual health, and reproductive health through stories, quizzes, and videos, aiming to boost their digital resilience.