Monitoring & Evaluation of “Kirana for Women” Program in Lucknow & Kanpur in Uttar Pradesh

The project aims to enhance social and economic empowerment of women by building their capacities to successfully own and manage operations of small retail (Kirana) businesses, access financial and digital payment services and strengthen their agency in household and business decisions. Women’s Economic Empowerment (WEE) is about how women can be enabled to participate in, contribute to and benefit from growth processes; in ways which recognize the value of their contribution, respect their dignity, and make it possible for them to negotiate a fairer distribution of the benefits of growth. It helps in increasing their access to economic resources and opportunities including jobs, financial services, property and other productive assets, skills development, and market information. It enables them to strengthen their rights and capacitate them to have control over their lives and influence household and community level decisions, overcoming gender inequalities.


The Kirana for women project aims are:

  • Target women owning Kirana shops, informal shops, and family owned Kiranas managed by women. Economically empower women and enhance their agency for decision-making both in business and household.
  • Identify beneficiaries, train them, provide follow-up support and enable their partnerships with financial institutions.
  • Enroll 3000 women in two urban locations of Lucknow and Kanpur. It will enhance Kirana shops' business activity and revenue and maximize the proportion of participants achieving business registration and revenue benchmarks for the Badi Dukaan credit program.
  • Expand financial inclusion and digital payment and enhance women's business skills and entrepreneurial drive.

Approach and methodology

Pre-Post study design using a mixed-methods approach to evaluate the intervention's impact. Quantitative surveys will assess the impact, 3000 women beneficiaries from the 3 cohorts of the Kirana for Women Program.

  • Cohort 1 - Women-owned Kiranas with established consumer bases.
  • Cohort 2 - Women-owned micro-informal shops/kiosks
  • Cohort 3 - Family/spouse-owned Kiranas in which women play a significant role in business operations.
Qualitative interactions to gather experience & perspectives of the different stakeholders. Also, to triangulate the quantitative data. And Critical Instance Case Studies; of women who have uniquely gained from the process.


Data collection not done yet.

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